PR through the new kid’s eyes

Image result for light bulb going off

What started out as a routine team meeting, turned into a night I don’t think I’ll ever forget.

Let’s get one thing straight. I’m not a PR kid… I signed up to work for the agency because I thought it would be a great way to serve, meet new people, and let’s be honest: it looks good on a resume.

I’ve loved being a part of agency, but I haven’t really felt like I have made any real contributions to my client. The other girls on my team have a lot of Public Relations experience, so I have been feeling a little behind this semester. But each week I feel like I learn a little bit more, but it never really clicked.

Until last Thursday. Our plan for our weekly meeting was to create a GOST outline for our client. I had no idea what a GOST outline was but quickly found out it meant Goals, Opportunities, Strategies, and Tactics. We struggled with even finding a goal we were all happy with, but after 45 minutes we figured out a perfectly crafted goal that we loved and were excited about.

The idea’s kept rolling and rolling, and suddenly the white board wall was filled with colors, graphs, and webs. It didn’t just stop at organization, these ideas actually mean something. If they are put into action, they can truly help our client, which will in turn help the community in so many ways. My eyes filled with tears as our meeting came to a close and we sat back and looked at our creation. It was overwhelming seeing the plans we came up with.

But here’s the catch… We have to make it happen. We have the ideas. We have the passion. So now we have to keep up the momentum. I believe that we can do this and accomplish the major goal we set for our client.

I’m not a PR kid. But that was a night that changed the way I will look at PR for the rest of my life.

By  Mackenzie Mehaffey, Junior Account Executive, KC-CASA

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