As PR professionals it is our job to get the message across through building a credible brand and here is how:
1.Be Relevant
PR is all about being in the now. Journalists want content that is created for them to use and your brand needs to keep up with current events and with technology. For brands to stay relevant, it is important to be engaged on social media using those social media sites not to just post information but to engage in conversations with your audience. Keep your brand’s image reliable and current to keep your brand’s audience credible.
2.Be Engaging
Along with pushing out relevant content it is important to keep your audience engaged. In today’s society the easiest and most effective way to connect with different networks and catch their interest. After you have an audience’s interest it is critical to find ways such as answering questions online, participating in webinars, and sending out unique content with call to actions. It is critical to maintain contact with current relationships while creating new relationships.
3.Be Authentic
The most important thing in pitching their message is curating new information. Your content should be yours because if a person is listening and interested in your message it should be created by your brand. This helps build credibility as you craft your brand’s message.
4.Be Relational
Building relationships with your target audience build trust in your brand. Building positive and negative relationships can affect who your stakeholders are and how they respond to your message. Being relational builds your brand’s network resulting in more opportunities for your brand
5.Be a Storyteller
Telling your brand’s story is a way to gain your audience’s attention. When you tell your brand’s story it humanizes and in return builds your relationships which grow your network. This is the final piece that brings your brand together sending our your brand’s message.
These five tips are critical when creating a credible brand in Public Relations.
By Baylee Harrison, Junior Account Executive, Communication Department
