The second full week of classes has begun, which means that Ollies Follies has come to an end.
For those of you who do not know what Ollies Follies is, it is a competition between classes which includes a variety of fun activities for students to participate in. It kicks off with a block party, then there are athletic games, wacky games, and the week ends with the variety show. Each grade gets t-shirts and participates in these events; this year the overall winners were the seniors.
Green: Freshman, Yellow: Sophomores, Blue: Juniors, Pink: Seniors
Social media is a big component of public relations and Olivet is great at keeping theirs updated.
ASC (Associated Student Council) does a great job promoting every upcoming event. Before school starts, every student receives an email that includes a calendar which has all the activities for the upcoming semester, including when the Ollies Follies activities begin and the time and location for every event.
There is always something on either Facebook, Twitter, Instagram or Snapchat about all of the upcoming events. They even post while the event is happening. If people were unable to make it to the variety show this past Sunday, there was a live stream! I think this is a great idea because it gets more people watching it
Since being at Olivet, I’ve noticed how great they are at promoting and getting the word out there of the upcoming events. Students are constantly receiving emails about them, and even during chapel while people are walking in there are slides on the big screen showing the events coming up within the next few weeks.
Promoting and reaching out to your intended audience is so important! You want to get people to show up to the events so you need to keep talking about it or people might lose interest in them. Post about the events wherever you can think of and whenever you can.
Social media is always a great place to talk about things that are coming up because everyone is on it. Put up flyers about the events, send out emails, and do whatever you can to get the word out if you want people to gain interest and show up!
Written by Rebecca Plomero, Junior Account Executive
Visit Rebecca’s blog here: https://rebeccaplomero.wordpress.com/
